Facebook Carpet Bomb Strategy

Facebook Carpet Bomb Strategy

In this short video we’ll go over a new ad type generating more and more popurity online, the Facebook Carpet Bomb Strategy. The Carpet Bomb Strategy is probably known to others by different names but essentially it all comes down to reaching as many as possible to retarget as accurate as possible. Along with the video overview of the strategy I’ve included a downloadable cheat sheet for the strategy and execution outline.

If your curious if this strategy works, let me first preface a few things. There are always layers to setting a Facebook ad but overall this strategy does do extremely well for eCommerce sties with prices that range from $15-$50 dollars or pages that have high interest lead magnets. I am currently testing the carpetbomb ad on an online retailer with slightly higher prices to see how the overall conversions come though over the next few months and will post the results on a separate blog when i finish my write up. The product page i’ll be test this on will be www.UkulelePal.com, an online retailer for ukuleles.

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Add Facebook Pixel on Divi

Add Facebook Pixel on Divi

If you’ve followed along with some of the previous blog tutorials on adding your Google Tag Manager to your site, this will be a great next step for your site. Below we’ll be covering how to add your Facebook Pixel to your WordPress + Divi site. There are multiple methods for getting it added and each one ends up serving the same purpose so their isn’t a wrong way, just a preferred way : ) – Thanks for watching and following, feel free to share!


Facebook Ads Manager

To get your pixel you’ll first need to go to your Facebook Ads Manager screen and select Pixels from one of the drop down selections. The next screen should look similar to below and you’ll need to click on Set Up Pixel.

Choose  Your Destiny

Like I mentioned before, there are several ways to add this to your site, on this tutorial we’ll be going with the option above, Use an Integration/Tag Manager

Select Google Tag Manager

Unless you’re setting up for a different service, you can set up using Google Tag Manager.

Select Quick Install

Connect to GTM and Publish

The next screen may prompt your for permission for FB to access to GTM account. Once connected your GTM account should populate your information on the quick install so you can click through the correct options for your site. On the site we’ll be adding one of the most common tag type which is PageView, on All Page. The step four on the quick install screen should be publish! Once the facebook pixel is published it typically takes about 15-30 minutes before you see pixel fires from web traffic on your site.

Google Tag Manager in Divi

Google Tag Manager in Divi

In this tutorial we’ll be going over switching out your Google Analytics code on your Divi site with Google Tag Manager (GTM). Through GTM you can now replace hard-coded tags directly on your site to help reduces errors in case you have to edit code on a production environment or if you have to hire a developer or webdesigner to make or test these small changes.

On Google Tag Manager

To get a Google Tag Manager you first need to go to the site here. Note If you already have a Google Account make sure you’re signed in or if you don’t have an account with Google create one first.

Once you’re signed you’ll need to add a new account, you can follow the instructions on the screen to set up your specific account name, container name and then retrience you code. Side Note: The container just represents the code snippet used in web development that removes the need for multiple data tracking codes being placed directly on the site. 

Quick Jump to Divi

Add you recently acquired GTM code to your divi site by going to:

Divi // Theme Options // Integrations

Quick Jump back to GTM

Let’s now get GTM set up now with Google Analytics. Back on your GTM dashboard select new. Once on the new window you’ll want to name your tag something obvious, like oh…let see… how about Google Analytics!

Select the Universal Analytics Tag Type

Under Google Analytics Settings, click the drop down menu and select New Variable. My image might look slightly different but that’s only because I’ve already done the following setp

Under tracking ID insert you Google Analytics ID. You may need to make a quick jump over to Google Analytics to to copy and paste the code inside.

Expand Advanced settings. Under Tag Firing options select Once Per Page.

Set a Trigger

Your final step will be to click the trigger box and select All Pages.  Once this is done you’ll be able to save and you’re Google Analytics code will now work through GTM. You can also test to see if the Analytics code is firing once per page in the Preview section of the dashboard.

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Have a though or question, feel free to ask away.