Utilizing a set geographic area with targeted demographics this canvas ad objective was to create qualified traffic to the a new apartment development website. Here prospects on desktop views were targeted with an opt-in pop up after 18 seconds on the site while a rotating proof scripts showed how many other people were opting in as well for nudge marketing.
Website was integrated with Google Tag Manager and set to fire both a Google Analytics and Facebook Pixel during each page visits. Overall, the campaign reached 9200 people had held a relevance score of 9 throughout the duration of the ad.
Due to ad display restrictions by Facebook this Ad was only targetable to viewers mobile device. While generally the Canvas Ad types have a higher engagement and CTR they limited on where they get displayed.
Content for the video was packed into a 32 second clip that maintained a high video engagement rate.
100% Mobile Only
Ad settings were restricted to reach only mobile display and conversions sent viewers to a responsive website.
Search Engine Optimisation
Call to action at the end of the Canvas Ad leads to a property website where users can view details and optin for updates.