PROJECT DESCRIPTION.

Utilizing a set geographic area with targeted demographics this canvas ad objective was to create qualified traffic to the a new apartment development website. Here prospects on desktop views were targeted with an opt-in pop up after 18 seconds on the site while a rotating proof scripts showed how many other people were opting in as well for nudge marketing.

icon-04Website was integrated with Google Tag Manager and set to fire both a Google Analytics and Facebook Pixel during each page visits. Overall, the campaign reached 9200 people had held a relevance score of 9 throughout the duration of the ad.

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Email Optins

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Website Traffic

MOBILE AD.

Due to ad display restrictions by Facebook this Ad was only targetable to viewers mobile device.  While generally the Canvas Ad types have a higher engagement and CTR they limited on where they get displayed.

Short Video

Content for the video was packed into a 32 second clip  that maintained a high video engagement rate.

100% Mobile Only

Ad settings were restricted to reach only mobile display and conversions sent viewers to a responsive website.

Search Engine Optimisation

Call to action at the end of the Canvas Ad leads to a property website where users can view details and optin for updates.

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