Google Increases Titles and Meta Descriptions Length

Google Increases Titles and Meta Descriptions Length

While both meta description and title lengths have seen an increase in character limits this post will focus on the meta description update since it had the larger change. For those familiar with the meta description, the once 160 character limited area has been updated to feature a max of 320 characters.

Time Frame

Google started unofficially testing/rolling out some longer extensions last year but it wasn’t until recently that they announced the purpose of the change.

How To Get Longer Descriptions

For now this change is still a work in process for Google and it looks like it may be more of a dynamic update that pulls descriptive words in organically. From the search tests I’ve done the common ones that are changed to the longer description are:

  • Articles: Food, News, Movies, etc.
  • Product Searches
  • Person Searches
  • Movie Listing (My favorites desciption showed movies and ratings. Convenient!)

This is not to say that other types aren’t going to be added since its still a dynamic update, these were just the most commons ones I discovered so far.

 

For Yoast+Wordpress Users

For now Google has not endorsed making the change to 320 characters and has suggested that it’s not recommended to make the changes manually. This is probably because it’s trying to pull relevant content from the page instead of one generated through user submissions that are stuffed with keywords, CTAs, or emojis to just pull clicks.

For those that have been using Yoast, there hasn’t been an update to it’s snippet editor so making meta descriptions longer than 160 characters will look too long and wont generate a preview so for now i’ll wait for a version update.

When it comes down to it, i’d recommend at least an audit of your page titles and meta descriptions to make your sure content and keywords are still relevant to the pages. More than likely we won’t get much more info on the change from Google besides as the change being a way to improve the search experience.

Add Facebook Pixel on Divi

Add Facebook Pixel on Divi

If you’ve followed along with some of the previous blog tutorials on adding your Google Tag Manager to your site, this will be a great next step for your site. Below we’ll be covering how to add your Facebook Pixel to your WordPress + Divi site. There are multiple methods for getting it added and each one ends up serving the same purpose so their isn’t a wrong way, just a preferred way : ) – Thanks for watching and following, feel free to share!

 

Facebook Ads Manager

To get your pixel you’ll first need to go to your Facebook Ads Manager screen and select Pixels from one of the drop down selections. The next screen should look similar to below and you’ll need to click on Set Up Pixel.

Choose  Your Destiny

Like I mentioned before, there are several ways to add this to your site, on this tutorial we’ll be going with the option above, Use an Integration/Tag Manager

Select Google Tag Manager

Unless you’re setting up for a different service, you can set up using Google Tag Manager.

Select Quick Install

Connect to GTM and Publish

The next screen may prompt your for permission for FB to access to GTM account. Once connected your GTM account should populate your information on the quick install so you can click through the correct options for your site. On the site we’ll be adding one of the most common tag type which is PageView, on All Page. The step four on the quick install screen should be publish! Once the facebook pixel is published it typically takes about 15-30 minutes before you see pixel fires from web traffic on your site.

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Have a though or question, feel free to ask away.